How to Find and Buy Fashion Tape: Your Complete Guide to Reliable Clothing Solutions

By Daniel RodriguezLast Updated September 17, 2025

Photo by Igor Omilaev on Unsplash

Introduction: Why Fashion Tape Is a Wardrobe Essential

Fashion tape, also known as double-sided body tape, is a quick and discreet solution for keeping your clothing in place. Whether you’re dealing with slipping straps, plunging necklines, gaping shirts, or unruly hems, fashion tape provides a secure hold without the need for sewing or pins. Its hypoallergenic, fabric-safe adhesive makes it a go-to tool for fashion emergencies and everyday style confidence. This guide will walk you through the many ways to purchase fashion tape, review trusted retailers, and offer actionable advice for selecting and using the best option for your needs.

Where Can You Buy Fashion Tape? A Comprehensive Overview

Fashion tape is widely available both in physical retail locations and online. Here are the most reliable avenues to explore:

1. Online Beauty and Fashion Retailers

One of the simplest ways to buy fashion tape is through reputable online beauty retailers. For example, Ulta Beauty offers
Hollywood Fashion Secrets Fashion Tape
, a popular option known for its strong hold and skin sensitivity. You can purchase this tape directly from their website, with options for home delivery or in-store pickup. Ulta also provides detailed product descriptions, usage instructions, and customer reviews to help you make an informed choice [1] .

When buying from beauty retailers, consider the following steps:

Visit the official website of a trusted retailer, such as Ulta.
Search for “fashion tape” or the specific brand you prefer.
Review product details, ratings, and customer feedback.
Choose your desired shipping or in-store pickup option.
Complete your purchase securely through the retailer’s checkout process.

Ulta typically offers free shipping for qualifying orders, and their loyalty programs may provide additional benefits.

2. Dedicated Fashion Tape Brands

Brands specializing in fashion tape, such as Fearless Tape , offer a wide range of double-sided tape products designed for different fabric types and skin sensitivities. Fearless Tape has options for delicate fabrics and sensitive skin, and they back their products with a 30-day money-back guarantee. Their website features direct purchasing, product guides, and real-world reviews from verified customers and influencers [2] .

To purchase from a specialist brand:

Go to the official Fearless Tape website.
Select from their range of products based on your fabric and skin needs.
Read testimonials and product guides for added confidence.
Add your chosen tape to the shopping cart and proceed to checkout.
Take note of return policies for risk-free trials.

Ordering from brand websites can provide access to the latest product releases, bundle deals, and customer support for any questions or concerns.

3. Major Retail Chains and Department Stores

Big-box retailers like Target carry multiple brands of fashion tape both online and in their physical stores. Target’s website allows you to compare various brands, price points, and customer ratings. You can check product availability at your local store or place an order for home delivery [3] .

To shop in person at a department store or big-box retailer:

Search the retailer’s official website for “fashion tape” to check selection and stock levels.
Locate the product in the accessories or undergarment section of the store.
Ask a sales associate for assistance if you cannot find it easily.
Review packaging for skin safety, adhesive strength, and fabric compatibility before purchasing.

Shopping at a physical store allows you to inspect the product directly and purchase it immediately, which is ideal for last-minute needs.

4. Sewing and Garment Supply Stores

Specialty sewing suppliers like WAWAK offer fashion and body tapes designed for garment construction and repairs. These tapes are formulated to adhere safely to skin and a wide variety of fabrics, making them suitable for both everyday and professional use [4] .

Purchasing from a sewing supplier typically involves:

Visiting the official WAWAK website or contacting their customer support for recommendations.
Reviewing product specifications for medical-grade adhesives and hypoallergenic materials.
Choosing from convenient formats such as strips or dispensers.
Placing an online order for home or business delivery.

These stores often provide bulk purchasing and technical guidance, making them a strong choice for designers, seamstresses, and event planners.

What to Look for When Buying Fashion Tape

Choosing the right fashion tape involves considering a few key factors:

Adhesive Strength : Ensure the tape holds securely, even with movement or humidity. Some tapes, like those from Hollywood Fashion Secrets and Fearless Tape, are known for their reliable grip [1] [2] .
Skin Sensitivity : If you have sensitive skin, look for hypoallergenic options and always do a patch test before extended use.
Fabric Compatibility : Opt for tapes labeled safe for use on delicate or specialty fabrics if needed. Some brands offer specific variants for delicate materials [2] .
Ease of Application : Pre-cut strips or dispensers can simplify usage, especially for on-the-go fixes.
Residue-Free Removal : High-quality fashion tape should peel away without damaging fabric or leaving sticky residue. Always follow manufacturer instructions for removal.

Step-by-Step: How to Use Fashion Tape for Wardrobe Fixes

Applying fashion tape is straightforward, but following best practices ensures optimal results:

Prepare the Area : Ensure skin and fabric are clean, dry, and free of oils or lotions. This maximizes adhesive strength [1] .
Cut or Select Tape : Use pre-cut strips for convenience, or cut custom lengths for larger or irregular areas.
Apply Tape to Fabric or Skin : Remove one side of the backing and press the tape firmly onto the garment or skin, depending on the area you wish to secure.
Peel and Press : Remove the remaining backing and press the second surface (skin or fabric) onto the tape, holding briefly for a secure bond.
Check for Comfort : Adjust as needed and test for comfort and security before wearing your outfit for an extended period.
Remove Carefully : When finished, peel the tape away gently. Use a damp cloth or mild adhesive remover for any residue, following the manufacturer’s instructions.

Always pretest on a small, inconspicuous area to ensure fabric and skin compatibility. Discontinue use if irritation occurs.

Alternative Approaches and Problem-Solving Tips

While fashion tape is highly effective, it may not be suitable for every scenario. If you are unable to find a suitable option, consider the following alternatives:

Safety Pins : A traditional but less discreet method for securing garments temporarily.
Double-Sided Office Tape : Can be used in an emergency, though it may not have skin-safe adhesive or sufficient hold [3] .
Sewing Temporary Stitches : For more permanent or heavy-duty fixes, temporary stitches are effective but require basic sewing skills.
Visit a Tailor or Seamstress : For complex wardrobe malfunctions, a professional can provide durable repairs or custom solutions.

If you experience skin irritation or the tape fails to hold, try switching brands or formats. Some users find that trying tapes made specifically for sensitive skin or delicate fabrics resolves most common issues [2] .

Practical Tips for First-Time Buyers

If you’re new to fashion tape, start with a well-reviewed, widely available product such as Hollywood Fashion Secrets or Fearless Tape. Read customer reviews and check for satisfaction guarantees. For bulk needs or professional use, explore garment supply stores like WAWAK for larger quantities and specialized advice. Always keep a pack of fashion tape in your purse, travel kit, or office drawer for unexpected emergencies.

Summary and Next Steps

Fashion tape is a versatile tool available from multiple trusted sources. Whether you buy online from major retailers or specialized brands, or in-store at department chains and sewing suppliers, you have many reliable options. Always check product specifications for your specific needs, follow proper usage instructions, and keep alternatives in mind for maximum wardrobe confidence. For more guidance, consult store staff or product support pages on official retailer websites.