Unlock Exclusive Savings: Macy's Friends and Family Sale End Dates, Strategies, and How to Maximize Your Discounts

By Sophia MartinezLast Updated June 26, 2025

Understanding Macy’s Friends and Family Sale: Timing, Savings, and What to Expect

Macy’s Friends and Family Sale is a highly anticipated shopping event that takes place multiple times a year. Shoppers look forward to this sale for its unique combination of broad brand inclusion and deep discounts, making it one of Macy’s most valuable promotions. In 2025, the event continues its tradition of delivering significant savings on apparel, home goods, beauty, and more. To help you plan your shopping and maximize savings, this article provides verified end dates, explains how to access the best offers, and suggests practical alternatives if you miss the window.

When Does Macy’s Friends and Family Sale End in 2025?

The most recent Macy’s Friends and Family Sale ended on June 9, 2025 . This early summer event ran from June 3 to June 9, 2025 [1] [2] . Prior to that, the spring sale was held from April 24 to May 4, 2025. This pattern of sales is consistent with Macy’s recent approach, which offers Friends and Family savings two to three times a year-typically in spring (April/May), early summer (June), and late fall or early winter (October/November/December) [3] .

Looking ahead, industry experts and deal trackers predict that the next Friends and Family Sale will likely occur in late October 2025, based on previous years’ scheduling. For example, in 2024, the fall event ran from October 28 to November 4, and the winter sale spanned December 5 to 12 [1] . While Macy’s does not publish its promotion schedule far in advance, you can expect the fall event to begin around October 28, 2025, with a typical duration of 7-10 days.

What Discounts and Brands Are Included?

During the Friends and Family Sale, shoppers generally receive 30% off most regular-priced, sale, and clearance items, with an additional 15% off select beauty products [2] . These discounts often apply to brands and categories that rarely go on sale, including popular designers, apparel, shoes, accessories, handbags, and home essentials. For beauty enthusiasts, the 15% discount is notable because it can include premium brands that are typically excluded from other promotions.

Examples from recent sales include:

Royal Luxe Alternative Comforter for $24.49 (down from $110)
Tommy Hilfiger Bath Towel for $7.69 (regularly $20)
Style & Co Women’s Bottoms for $13.99 (regularly $19.99)
Men’s Watches for $23.80 (regularly $40)

These deals reflect the substantial savings available and underscore the importance of timing your shopping around these sale periods [1] .

How to Access Macy’s Friends and Family Sale Offers

To participate in the Friends and Family Sale, you can shop in-store or online at Macy’s official website. Sale items are typically marked with a “FRIEND” label, and the additional discount is automatically applied at checkout or by using the sitewide promo code provided during the event. For online purchases, you should:

Visit macys.com and log in or create an account for personalized deals and faster checkout.
Browse or search for items labeled “FRIEND” during the sale period.
Add your selections to the cart and enter any provided promo code if required (this is usually displayed prominently on the Macy’s homepage during the event).
Review your savings at checkout before completing the purchase.

If you prefer to shop in person, associates can help you identify eligible products, and the discount is applied automatically at the register. For the most updated sale details, you may wish to follow Macy’s social media channels, subscribe to their email newsletter, or check the Macy’s app.

What If You Miss the Friends and Family Sale?

If you missed the most recent Friends and Family Sale, there are still several ways to achieve similar savings:

Look for Macy’s Ultimate Savings Events and VIP Sales, which often provide comparable discounts on a wide range of categories. These events occur throughout the year and can be tracked via Macy’s official communication channels or shopping blogs.
Sign up for Macy’s newsletters and alerts to receive advance notice about upcoming sales and exclusive promo codes.
Check for Last Act clearance sections in-store and online, where deep markdowns are available regardless of the sale calendar [4] .
Explore holiday sales (e.g., Memorial Day, Black Friday, Cyber Monday) that frequently offer stacked discounts or special incentives.

Macy’s also regularly promotes limited-time offers through its app, so enabling notifications can give you a competitive edge. If you want to plan ahead, keep in mind that the Friends and Family Sale is expected to return in late October 2025.

Step-by-Step Guide to Maximizing Your Savings

To ensure you never miss out on the Friends and Family Sale or similar promotions, consider the following approach:

Monitor Sale Announcements: Macy’s typically announces major sales via email, their website, and social media. To stay informed, sign up for email alerts, download the Macy’s app, and follow their Instagram, Facebook, and Twitter accounts. For example, Macy’s Instagram page often posts real-time updates and reminders about active deals [5] .
Prepare Your Shopping List: Before the sale begins, identify the products or brands you want to purchase. This helps you act quickly before bestsellers run out of stock.
Stack Savings Where Possible: During Friends and Family events, you may be able to combine discounts with clearance pricing, Macy’s Money promotions, or loyalty rewards for even greater savings. Review the terms and conditions, as some exclusions apply.
Check for Exclusions: Each event has a list of brands or categories that may not qualify for the full discount. Verify eligibility on Macy’s website or with a store associate to avoid surprises at checkout.
Use Alternative Events: If you miss the Friends and Family window, explore Macy’s VIP Sale, the Ultimate Savings Event, or seasonal promotions for similar opportunities.

Challenges, Alternatives, and Pro Tips

While the Friends and Family Sale is highly popular, some shoppers experience challenges such as stock shortages on popular items, limited-time discounts, or confusion about eligible brands. To overcome these issues, act early in the sale period and double-check product eligibility both online and in-store. Consider using Macy’s live chat or customer service for clarification during the event.

If you prefer a hands-on approach, visit your local Macy’s and consult with associates about upcoming sales schedules or loyalty program benefits. For ongoing savings, explore Macy’s Star Rewards program, which offers points and perks year-round, or use comparison shopping sites to verify you’re getting the best deal.

Summary: Key Takeaways for Macy’s Friends and Family Sale

The Macy’s Friends and Family Sale is a recurring opportunity to save up to 30% on top brands, with the next event most likely set for late October 2025. While sale dates are not published far in advance, shoppers can plan ahead by monitoring Macy’s official channels, preparing a shopping list, and exploring alternative events for comparable discounts. Even if you miss the main event, you can access similar offers through Macy’s ongoing sales, clearance sections, and loyalty programs. For the most up-to-date information, regularly check Macy’s website, app, and social media for official announcements.